A new Waze feature THAT brings police support closer to PEOPLE in real time. By enabling instant alertS AND notifyING nearby officers, THIS S.O.S. BUTTON. LET users get help faster than ever.
because when WE ARE IN DANGER, every second counts.
YEAR
2025
CATEGORY
INNOVATION Campaign
CLIENT
WAZE
LOCATION
MEMPHIS, USA
TEAM
valeria seleme (Ad), álvaro de la barrera (ad) & luis mohedano (ad & cw)
