T - Har

T - Har

OVERVIEW

OVERVIEW

EXTREME HEAT IS BECOMING A THREAT FOR OUTDOOR WORKERS WHO CAN’T REMOVE THEIR UNIFORMS. INSPIRED BY BERBER AND TUAREG DESERT WEAR, THIS PROJECT MERGES TRADITION AND FUNCTIONALITY. A WORK T-SHIRT THAT TRANSFORMS INTO A PROTECTIVE HEADWRAP. A WEARABLE IRONY AGAINST RISING TEMPERATURES TO DRIVE CHANGE FOR BETTER WORKING CONDITIONS.

YEAR

2025

CATEGORY

360 Campaign

CLIENT

Personal Project

LOCATION

Madrid, Spain

TEAM

ÁLVARO DE LA BARRERA (AD) & LUIS MOHEDANO (AD & CW)

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