
EXTREME HEAT IS BECOMING A THREAT FOR OUTDOOR WORKERS WHO CAN’T REMOVE THEIR UNIFORMS. INSPIRED BY BERBER AND TUAREG DESERT WEAR, THIS PROJECT MERGES TRADITION AND FUNCTIONALITY. A WORK T-SHIRT THAT TRANSFORMS INTO A PROTECTIVE HEADWRAP. A WEARABLE IRONY AGAINST RISING TEMPERATURES TO DRIVE CHANGE FOR BETTER WORKING CONDITIONS.
YEAR
2025
CATEGORY
360 Campaign
CLIENT
Personal Project
LOCATION
Madrid, Spain
TEAM
ÁLVARO DE LA BARRERA (AD) & LUIS MOHEDANO (AD & CW)

