madrid a gran escala

MADRID A GRAN ESCALA

OVERVIEW

OVERVIEW

In 1788, Goya planned a 7.5-meter tapestry of La Pradera de San Isidro, but after King Charles III died, the budget was cut and the piece was never completed. it remained just a 40-centimeter sketch. Ironically, that small draft became a historic masterpiece because of ITS visibility.

Inspired by this idea, Banco Sabadell celebrated its 50th anniversary in Madrid by supporting 50 local businesses (one for each year in the city), giving small but promising projects the visibility and scale they needed to grow to the size of their ambition.

YEAR

2026

CATEGORY

360 Campaign

CLIENT

BANCO SABADELL

LOCATION

Madrid, Spain

TEAM

ÁLVARO DE LA BARRERA (AD) & LUIS MOHEDANO (AD & CW)

ÁLVARO DE LA BARRERA (AD)

& LUIS MOHEDANO (AD & CW)

ÁLVARO DE LA BARRERA (AD)

& LUIS MOHEDANO (AD & CW)

AWARDS

gold in C DE C young creatives (2026)

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