
In 1788, Goya planned a 7.5-meter tapestry of La Pradera de San Isidro, but after King Charles III died, the budget was cut and the piece was never completed. it remained just a 40-centimeter sketch. Ironically, that small draft became a historic masterpiece because of ITS visibility.
Inspired by this idea, Banco Sabadell celebrated its 50th anniversary in Madrid by supporting 50 local businesses (one for each year in the city), giving small but promising projects the visibility and scale they needed to grow to the size of their ambition.
YEAR
2026
CATEGORY
360 Campaign
CLIENT
BANCO SABADELL
LOCATION
Madrid, Spain
TEAM
AWARDS
gold in C DE C young creatives (2026)















