yo moma

yo moma

OVERVIEW

OVERVIEW

We made a museum laugh at itself. BY usING irreverent humor and “yo momma”–style jokes, WE make modern art feel less elite and more… hilarious.

BECAUSE Art doesn’t have to be understood, IS HAS to be enjoyed.

YEAR

2025

CATEGORY

COPY Campaign

CLIENTE

MOMA

LOCATION

NEW YORK CITY, USA

TEAM

LUIS MOHEDANO (AD & CW)

LUIS MOHEDANO

(AD & CW)

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